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Cannabis-Infused Beverages Continue To Inspire Deals 4
The beverage segment allows brands to look beyond “traditional demographics” of cannabis users and appeal to broad swaths of consumers that are wellness-, THC-, or rapid-onset minded, Vetrina Group has observed.
The beverage segment’s share of overall revenue in the cannabis market remains small, but Vetrina Group Co-Founder Krista Raymer says revenue share isn’t the right metric to look at to accurately gauge the growth of the segment.
“Today, beverages represent a small percentage of revenue across Canada and the US. However, this does not paint the whole picture,” Raymer said. “Due to the product having a lower price point than most products in the market, it is instead valuable to consider SKU velocity. By making this consideration, we can see Beverages impact more consumers than the revenue narrative would lead us to believe.”
The beverage segment allows brands to look beyond “traditional demographics” of cannabis users and appeal to broad swaths of consumers that are wellness-, THC-, or rapid-onset minded, Vetrina Group has observed.
The beverage segment’s share of overall revenue in the cannabis market remains small, but Vetrina Group Co-Founder Krista Raymer says revenue share isn’t the right metric to look at to accurately gauge the growth of the segment.
“Today, beverages represent a small percentage of revenue across Canada and the US. However, this does not paint the whole picture,” Raymer said. “Due to the product having a lower price point than most products in the market, it is instead valuable to consider SKU velocity. By making this consideration, we can see Beverages impact more consumers than the revenue narrative would lead us to believe.”
